Royal Bank of Canada ‘Anthem’
THE BUNTIN GROUP
The Power of Blue
Motion Theory and The Buntin Group animate life's path for The Royal Bank of Canada.
Drawing influence from artists Saul Bass and Paul Rand, as well as the beloved children’s book ‘Harold and the Purple Crayon,’ Motion Theory Director Mark Kudsi and team create a simple and clever animation that strings together life's milestones into a single journey. The blue bar in “Anthem” connects the big moments of life, depending on minimalism and bold movements, yet still infusing the animation with personality and humanity. The focused color palette and original handmade styles effortlessly reflect the intelligence, optimism, and human-centered themes of the overall message that RBC (represented by the blue bar) helps people to form a solid foundation throughout life's most important moments.