Nintendo  ‘Fossil Fighters’

LEO BURNETT CHICAGO

Motion Theory and Leo Burnett stage the ultimate clash of the titans for Nintendo's Fossil Fighter.

Nintendo's Fossil Fighters game comes fully to life with the help of Motion Theory directors Christopher Leone and Grady Hall.  The spot, conceived by Leo Burnett/Chicago, tells the story of the game: kids dig up fossils, then reanimate the bones into "Vivosaurs" - dinosaurs with special attacks.  The spot has a strong live-action foundation, shot in a stadium in Argentina, a 400-year-old monastery, and a quarry that doubled as an archaeological dig site. For the shots of the living, breathing Vivosaurs, CG models were taken directly from the game, and then rendered photorealistically to create a hyper-real cinematic experience. The story begins on a Gladiator’s ramp to an ancient arena, as a boy makes his way toward the coliseum entrance. As he prepares to enter, we glimpse flashbacks leading up to this climactic moment – an archeological dig uncovering a fossilized T-Rex skull. After the boy excavates the fossil, he unlocks something powerful – the T-Rex Vivosaur. Now in the arena, the boy faces the challenge of a Brachiosaurus Vivosaur. Ready for battle, the monsters are unleashed, charging at each other at full speed.  At the instant these enormous beasts collide, the screen goes black, leaving the viewer suspended in the moment of tension – and allowing the real battle to play out in the game itself.