AT&T ‘Slide It’
SANDERSWINGO
MTH directors Mark Kudsi and Jesus de Francisco create a customizable world for AT&T.
Motion Theory directors Jesus de Francisco and Mark Kudsi teamed with Sanders\Wingo to create a spot for AT&T's latest LG phone. The story centers on a real-world environment whose elements slide around as easily as the widgets on the phone. It follows a young woman as she personalizes the world around her by interacting directly with the outside world in a forced perspective visual. Satisfied and ready to enjoy the world she creates, she leaves her hotel with an extra bounce in her step. Although “Slide It” is a large-scale visual spot, at its core is the sense of effortless connection and power made possible by the new LG Xenon.