The Sound of Touch
Mathew Cullen has directed and produced over 100 commercials and music videos, including global campaigns for IBM, Nike, HP, Honda, Tanqueray and EA Sports, and music videos for Beck, Adele, Modest Mouse, R.E.M. and Green Day. Most recently, he won two consecutive Grammy Awards for directing Weezer’s “Pork and Beans,” the most blogged-about YouTube video of 2008, and Black Eyed Peas’ “Boom Boom Pow,” which has exceeded 100 million internet views.
At age 23, Mathew founded Motion Theory, and has overseen the production of over 300 projects over the past decade, building the studio into an international leader in visual storytelling, design and production. Motion Theory was profiled in Fast Company as being one of the most innovative companies in the industry.
Mathew is attached to direct a feature film based on one of Motion Theory’s original ideas, a supernatural thriller which Motion Theory is producing with Kurtzman/Orci at DreamWorks. Rolling Stone named Mathew to its annual “Hot List” for his work as a music video director, and Wired named him one of six directors who are making music videos cool again. Mathew has been honored with over 100 industry awards, and his work has been inducted into the Museum of Modern Art on a dozen occasions.
In December 2010, Mathew teamed up with director Guillermo del Toro, cinematographer Guillermo Navarro, and executive producer Javier Jimenez to launch Mirada, a studio designed for storytellers.