What it Isn't
Director Christopher Riehl’s work is a fusion of forms – an unexpected blend of the delicate and painterly, the whimsical and tactile – all coming together cohesively to strike audiences in bold new ways. His willingness to experiment has resulted in some of the most interesting and fresh work on the scene today.
Since joining Motion Theory’s roster in 2009, Chris has directed unique and artful spots for Target, Intel, SOYJOY, Michelob, and other top brands. His inspired animated storytelling for Target’s 2010 “Better Bullseye” campaign earned a VES nomination for Outstanding Animated Commercial, and his interdisciplinary approach gave Intel’s “Sponsors of Tomorrow” campaign an ideal blend of high technology and accessible humanity.
A Dallas native, Chris developed an early interest in filmmaking and started creating animated shorts before he was 10 years old. He founded the motion design collective Born, and brought his command of art, design, music and storytelling to top agencies, production companies, and game developers.
Driven by a deeply rooted compulsion to create, Chris seeks out simple solutions to complex graphic problems – working to make storytelling push the boundaries of media, and media to push the boundaries of storytelling. He is a member of the Directors Guild of America (DGA) and graduate of the Art Center College of Design.