Mark Kudsi illustrates how a small change can make a big difference in this new spot for Glad. The spot features picturesque shots of Mount Rainier as helicopters remove layers of plastic from its peaks – a visual representation of how much plastic could be kept out of landfills each year if everyone used just one less trash bag each month. Thanks to Glad’s new Force Flex trash bags, making that change is a snap.

Kudsi brings together strong visuals and a relatable human narrative to connect with viewers. The emphasis on both simplicity and stunning beauty resonates with the audience, and the editing conveys the scale of how much plastic is saved – so much that it can’t fit into a single shot. Kudsi connects with consumers all across the green spectrum with this strong yet simple message.