MTh director Mathew Cullen teams with Venables Bell & Partners to create a heart-pounding pursuit across time that proves progress is more than a philosophy - it's a force of nature.

The goal was to craft a powerful experience that collapses 300 million years of human progress and technological evolution into an unbroken 60-second journey. The spot opens in primal pursuit - chasing evolving prehistoric tracks, as they race across changing terrain. As we gain momentum, each new set of tracks rapidly tell the story of mankind's natural and technological development - before arriving at the final stage: automotive evolution. Here, we realize what we've been chasing - automotive technology advanced to its pinnacle: the Audi R8.

Through Mirada, head of VFX John Fragomeni, led the creative team of Andy Cochrane (VFX Lead), Marion Spates (CG Lead), and Frederico Saccone (Flame Lead). The team built upon in-camera realism, enhanced the breakneck-pace, and blended evolutionary leaps. The result is a seamless pursuit that heralds Audi as the apex of the phenomenon of forward motion that pushes technology and human society forward.