Premiering during Super Bowl XLIII, 'Run' takes viewers on the journey that starts when the regular season ends, conveying the NFL Network's comprehensive coverage of the sport. It's the NFL's "other" season - the time when players and teams work hard to ready themselves for the season to come. The spot focuses on Raiders star running back Darren McFadden as he runs through the combine, the draft, training camp, and practice. Directed by Motion Theory's Mathew Cullen, the visuals create a stylized world that only moves when our player runs - as if the ground itself is a giant treadmill. McFadden runs hard, through the stunning backdrops and surreal NFL environments, his rising pace leading us into a finale in the coming season's kickoff game.