Powers of Ten
A short walk down the block covers the span of the universe in "Gravity," a music video directed by Motion Theory's Mathew Cullen.
What begins as an evening stroll soon unfolds into the ultimate journey for Sara Bareilles. Her every step changes the world around her, as if she's taken a million strides. As the story unfolds, Sara's motion creates the illusion of defying gravity itself as she seems to walk calmly away from Earth into space. We pass practical celestial objects as we move farther away, such as a man carrying an airplane, balloons resembling planets and lights making up constellations and galaxies. Every element is made up of choreographed people and simple props, grounding our journey in emotion and humanity. It's an impressionistic environment, with visuals rooted in the universal themes of the lyrics. In a single take and a combination of dance, unique props, and amazing lighting, Motion Theory's Mark Kudsi led a team to create an entire universe in the span of a city block, infusing the journey with subtle design and visual effects. The result is a video that covers great geographic distance as it ventures over the emotional landscape of what inspired "Gravity" in the first place.