Weezer

Directed by
MATHEW CULLEN
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Weezer

Directed by
MATHEW CULLEN

MTh and director Mathew Cullen create the ultimate viral mashup, celebrating the best of YouTube and internet popular culture.

In "Pork and Beans," Weezer frontman Rivers Cuomo sings for individuality in the face of the media spotlight. Motion Theory director Mathew Cullen expands on that theme in the video for the song, bringing together dozens of YouTube celebrities, intentional and otherwise, to sing along with Weezer. It's the ultimate web viral mash-up, cross-pollinating the song, web personalities, and cultural memes - not just as a mindless parade of YouTube faces, but as a celebration of bold creativity. Motion Theory brought together some of the most well-known web personalities, including the Evolution of Dance, Chris Crocker, Numa Numa, Tay "Chocolate Rain" Zonday, Miss Teen South Carolina, Diet Coke Mentos, Afro Ninja, and many more. The video garnered an incredible 1.2 million views in 24 hours on its way to becoming the #1 YouTube video worldwide for its first month of release.

Production Stills