To showcase the advances at work in the Nike Oneball, Motion Theory director Mathew Cullen follows Tiger Woods through his tee shot, visually pondering the process, and creating a sense of linear continuity that reveals its evolution. Opening on Tiger approaching the tee box and placing the ball on a golf tee, a timeline comes to life revealing concept sketches, wire-frame renderings and early iterations of the product. Appearing translucently, almost as memories, these design models serve to illustrate the engineering history before they collect and settle into themselves re-born. As Tiger moves through his swing, seamless animation and graphical treatments blend with live-action footage to create a sensation of scientific progress as we trace the history of the technology through the last decade of innovation.