The iconic Sears catalogue starts a dynamic new life in this Y&R Chicago branding campaign. "Chapters," the :60 anthem of the campaign, delves into a living and moving Sears Book to see many chapters of one young couple's life as they acquire their first home, and start a family together. The :30 "Pages" builds on the campaign's book theme, starting off inside of a dimensional Sears Book, where the woman's hand effortlessly changes the appliances as if they are the pages of a book. The magic continues as the camera pulls out of the book, and the woman "turns the page" on the appliances in her own kitchen until she's created her dream look.