In the second phase of HP's global brand campaign for Goodby, Silverstein & Partners, Motion Theory created a series of spots with celebrities from various fields speaking about their computers simply with hand gestures. Featured subjects included billionaire Dallas Mavericks owner Mark Cuban, Reality-show pioneer Mark Burnett, and multifaceted musician/producer Pharrell Williams, each of whom slowly and carefully reveals their identity through the items on their computer. Intricately choreographed and shot in a single continuous take, the spots endeavor to capture both the content and the unique style of each individual.