When considering how to visually represent the lighthearted tone and dark lyrics of Beck's "Girl," Motion Theory found inspiration in Al Jaffee's classic fold-ins for Mad magazine - creating real-life scenes where reality seems to fold in on itself. Throughout the video, Beck travels and performs the song, moving through naturalistic settings in East L.A., Boyle Heights, and McArthur Park - the genuine, culturally vibrant sides of Los Angeles that often get lost behind the glitz of Hollywood and Beverly Hills. The three-day shoot employed local artists to create murals and miniature neighborhoods, and local mariachis to play along with Beck near a wall famously known as "Mariachi Corner."