Nike's first-ever basketball spot in Asia called for a distinctive style of basketball that emphasized teamwork. With that broad mandate, Wieden+Kennedy Tokyo commissioned Motion Theory directors to create its own vision for the spot. The directors were joined by fellow director John Schwartzman, and conceived and filmed a team-oriented play with top Asian players. Then, Motion Theory used the colorful designs of artist Rostarr to represent the power of team "flow." Unlike most basketball spots, "Flow" contains no trash talk or slam dunks, instead focusing on hard-played basketball, dramatic ripples of Rostarr color, and precision teamwork. By the end, it's clear that team flow is more than just a way to play the game - it's an art form in itself where the court becomes the canvas, the ball becomes the brush, and the team becomes the artist.